Why Outsource?

Wendy’s journey with LIME began as an encounter with Natali pre-covid on an online networking event for people in or supporting the wellness industry. She said Natali’s capabilities shone through, and loved how Natali made it clear that she isn’t a one-woman band, and that she had an incredible team of flexperts, each with their own area of business growth expertise.  

Even though she was more than capable, the business tasks that used to be in Wendy’s corporate wheelhouse simply weren’t getting done. These tasks just didn’t ‘spark her joy’. This had put her on the back foot, leading to a kind of paralysis that was tough to shake and this was impeding her ability to run her business how she wanted.

Before Wendy’s collaboration with LIME, her business lacked a structured process. She had experienced the success of having organised systems during her corporate days, but the rapid growth of her business took her by surprise. This abrupt success left her unprepared, and she had to quickly resurrect her social media presence and get her business in order.

Emphasis on Growth

Wendy, a qualified project manager, despised the feeling of disorganisation. Her advice is clear – establish your processes from the start, as a lack of solid foundations can lead to chaos. Wendy understood that a streamlined approach was vital to avoid feeling overwhelmed, unprepared, and reactive instead of proactive.

The modalities Wendy utilises in her approach are numerous, and she has experience and expertise in several areas. First on the agenda was getting clear on her vision and offerings, and in turn her priorities.  

Together, it was decided that a new website was in order, streamlined processes that allow for maximum creativity, and a project management system that worked for everyone. 

After deciding on what offerings would be available, the LIME team worked on the launch material including promotional social media and emails, a sales landing page, an email nurture sequence, and all the tech and automations.

Added Value

Working with LIME brought Wendy the peace of mind she needed. She had been overwhelmed and daunted by the sheer volume of tasks that needed her attention. Yes, Wendy wanted to focus on working smarter, not harder, to be more effective and efficient but also needed the creative space and ability to work in alignment with her energy.

LIME, and Natali in particular, were instrumental in curbing Wendy’s “shiny object syndrome.” This guidance allowed her to avoid overwhelming herself and helped her prioritise her efforts. 

Tools like ClickUp were introduced, transforming the way Wendy managed tasks, making her more organised and focused and able to ‘brain dump’ when the mood took her. Wendy now even uses ClickUp at home!

Natali’s initial guidance was not just strategic; she also considered Wendy’s unique needs and energies. She recognised that sometimes, Wendy’s self-admitted resistance stemmed from not being aligned with the task at hand, and they adjusted the sails accordingly.

More Benefits

Wendy feels that LIME has become an integral extension of her business. 

She experienced the psychological support that stemmed from knowing LIME was there to help her with various aspects of her business. This support translated into greater confidence (and professionalism), as she had collateral to direct potential clients to, and received compliments on her website.

In addition to this, Wendy no longer felt isolated in her business journey. LIME provided a support network where she could bounce ideas around and collaborate. 

Wendy is acutely aware that there are many online business growth and support companies, but LIME offers so much more than that. As a boutique marketing agency with flexperts covering everything from strategy through tech and creatives, it’s a full package. This combined with the relationship, care, and attentiveness is what makes LIME stand out. The team’s connectedness created an energetically aligned environment, something Wendy deeply appreciates.

Above and Beyond

Wendy found that different members of the LIME team resonated with her in unique ways. Lou, for example, truly understands Wendy’s vision, allowing Wendy to rely on her to develop and articulate her ideas effectively for blogs and suchlike. This level of understanding and collaboration was a positive surprise, as Wendy was often too caught up in trying to structure and plan her thoughts and ideas rather than allowing creative flow to take over. 

The added accountability to others, instead of just herself, brought a positive kind of pressure and encouragement, leading her to prioritise tasks she might have otherwise overlooked.

Wendy found herself working more on her business rather than in it, focusing on strategic and creative tasks. She can see a clearer picture of what was and is coming up and what’s needed to support and bolster the upcoming plans. 

In the end, what stood out to Wendy was that LIME delivers. Wendy loves that she doesn’t have to do any ‘management’ and that the team are able to simply get things done without her intervention. 

Wendy feels she can now work in flow, knowing that Natali and the team are fully supportive of this. Not only this but Wendy says she now has more creative inspiration for content and sees the value and relevance of what’s available to utilise in growing her business.  

LIME brought everything together seamlessly, providing Wendy with peace of mind and freeing her up to do what she does best – being creative, growing her business and serving her clients.