Lord oh lord there are just so many ways you can reach your target audience, chances are you’re familiar with more than a few. But do you have a burning desire to do something brand new? Are you curious as to how you can reach those you know are out there but haven’t yet connected with?
Remember, we offer all this expertise and more, so don’t let yourself believe business growth is a pipedream – with the Lime team by your side, you really can do it all.
Podcast perfection
Do you love to chew the cud and want a convenient way to bring your ideal client into the conversation? Then Podcasting might just be your cup of chai.
19.1 million people in the UK listened to Podcasts in 2021 according to a Statista survey…that’s crazy huge – and of course there’s every chance your clients are in that number! What a great way of reaching more people – and the good news is it’s likely you can use your existing content. Convenient or what?
If you write posts for your social media, blogs for your website and chat at networking events about your business, that content might just be the perfect subject matter to delve into deeper on your Podcast – maybe with you sharing your ideas or tips, or even interviewing someone to bring the subject to life.
Podcasts have a unique way of feeling honest, authentic, not overly rehearsed – things that we all know matter when we’re choosing who to buy from.
And Podcasting is more accessible now than ever with tons of places to share them – often a great mic and editing software is all you need.
We know that it can be time consuming though if you aren’t sure how to set one up or manage it. Our team includes a fantastic podcast expert who can do the heavy lifting for you.
Blog to boost biz
Ok, hands up – Do you Blog? If not, why not?
Blogs are a brilliant way to boost your organic SEO by including your keywords a bucket load of times without making your other web content feeling spammy and forced.
They’re also a wonderful way to build in clear calls to action – inviting clients to book with you, download your latest newsletter or freebie or to buy a new product.
They also provide a great reason to post on your platforms – promoting your blog is an easy post to build into your schedule.
We can get you started. Our copywriters are experts at getting this right for your clients – let us know if you want an SEO boost that also helps your audience get to know you better!
Get in front of the camera, gorgeous
Video is massive right now and it’s all too easy to focus solely on your social media platforms to get your videos out there.
Don’t neglect You tube – it’s a great way to reach people who don’t follow you on social media – and it’s the perfect place to send people for longer form video content – such as your podcast videos or videoed conversations with other business owners or clients.
You can invite viewers to subscribe to your channel to keep up to date with you, building loyalty and bringing you to the forefront when your audience is ready to buy.
You can add video to your website and emails as well. Don’t be shy, give the people what they want.
And you guessed it, we have editing expertise over here at Lime, so if you want to add the professional touch, just get in touch.
Get Googling
Google Business does more than simply collect reviews and get you on the map. So many business owners miss opportunities to use Google’s own platform to be more easily found when people are searching for what you sell.
You can:
- Post updates and notices
- Share special offers’
- Use it to direct people to specific web pages or other platforms
We help our clients with this and see uplifts in clicks to their website as we start posting the right things for them… give it a go and see if you find the same.
Not sure how? We can set up a session to show you or we can take it off your hands as part of a social media management package.
Freshen your storefront – we’re talking branding, baby
Do you still have the same branding as when you first started out? Does it still reflect your business as it is today?
Often people get their business branding sorted at the very start of their business journey. But as your business evolves and your messaging gets clearer, your branding can remain stagnant and appear stale.
Maybe you created your own logo and it just isn’t finessed enough for you? Maybe you started out as a solopreneur but your business has grown and that needs reflecting in your visuals?
Maybe your niche has developed and your branding just doesn’t quite fit as well as it could? Maybe you’re uplevelling and want to show up in a brand-new shiny way?
A brand refresh could be just what you need to attract those fancy folk you’ve been gunning for. Professional branding builds trust and authority, is it time for a makeover?
Our delightful designers would love to help you really delve into the detail and help you get visible with a new look and feel.
Ready to give a new approach a go but need some help…?
We can set up strategy sessions to help you chose the right approach and create a plan to get you live, set up a consultation session to show you the ropes, or take the doing off your to do list but adding it to ours as a project or through ongoing support.
Let’s get a discovery call booked in and make it happen!
☎️ Get in touch
