About Us
Who Will You Work With?
The LIME team is a creative collective of amazing flexible experts (or flexperts, if you will). From systems and tech to design, social media, and way more – you’ll find what you’re looking for.
We’re an innovative, supportive and talented team of solopreneurs who LOVE to help entrepreneurs like you take their business to the next level.
More than simply Virtual Assistants, our team is a one-stop shop for entrepreneurs who are ready to move beyond surviving into THRIVING.
Flexperts
Limelight on the Team
NATALI
As a mum, wife, and successful business owner, Natali understands just how many things business owners and entrepreneurs have to juggle. She’s a creative entrepreneur, skilled in design, business strategy and mentoring. Natali’s been described as ‘helpful, knowledgeable and full of ideas’. She loves sharing her knowledge to empower women to become successful entrepreneurs and live the life they dream of.
KAREN
After ‘doing the Corporate thing’ for over 20 years (including roles in Marketing, Planning and Development and leading on Sustainability for Business amongst other things), Karen quit the 9-5 in 2016. Since then, she’s used her experience and Chartered Institute of Marketing qualifications to support small business owners, and helping them to make more money from doing what they love.
SARAH
Sarah is multifaceted as both podcast manager and graphic designer. Her clean and precise sound editing helps to make sure that podcasts are professionally polished, and that the audio sounds its best when it gets published. She enjoys the meticulousness required when checking a transcript, editing show notes and when creating layouts and graphics.
TILLY
A whizz at website design and strategy, SEO and analytical tracking, Tilly’s top tip is to ‘always track what you do, it’s the only way you will gauge success.’
She dislikes tardiness and loves a good cup of coffee. From concept to getting your business found online, Tilly is able to assist you at each stage of your journey, helping you learn on the job.
SOPHIE
Sophie is one of LIME’s digital design wizkids – from websites to email automations and everything in between. After staring a family, Sophie chose to embark on her own freelance adventure. Since then, she has been handling a breadth of marketing activities for clients and we’ve snapped her up for Team LIME as one of our awesome flexperts. Sophie also has a passion for writing and took creative writing alongside her 1st Class Honours Degree in Criminology and Psychology. So we’d all best behave!
ALVERN
LUCY
Self-confessed systems and marketing nerd, Lucy brings together het experiences on both sides to focus on client experience and the customer journey. She loves nothing more than putting together time-saving and business scaling strategies for service-based businesses using systems like Dubsado, ClickUp and building other automations.
NADIA
Nadia is a highly qualified PA to CEOs and company directors, Nadia has 15+ years experience under her belt working in the NHS and Education sectors.
With over 7 years experience of Governance, Nadia prides herself on her business values of Excellence, Integrity and Collaboration. Nadia specialises in minute taking, board support and complex diary management.
FIONA
Fiona is LIME’s resident Finance whizz with extensive experience as a Finance Manager both in employment and running her own show. Boasting qualifications of AAT Level 4 Diploma in Accounting and a CIMA Diploma in Management Accounting, Fiona absolutely loves running payroll and account reconciliation. Fiona’s priority is ensuring clients have peace of mind knowing the numbers are being dealt with accurately.
LOU
Lou has always been told she has a way with words and so embracing this, she set out 5 years ago as a content and copywriter. Having worked on website copy, blog posts, social media content, email sequences, and anything else that requires a certain wordiness, Lou can take what you want to say and make your copy coherent and effective. Lou is also experienced in small business marketing strategy.
MARY
MICHELLE
A certified data protection officer, Michelle has a penchant for helping businesses understand data protection.
She loves creating policies and procedures that work for individual industries and helping small business owners implement best practices.
She has 10 years of experience working in quality and compliance.
RAAKHEE
After having worked as an Executive Assistant at board-level for a London based publishing house for five years, Raakhee set up her own Virtual Assistant business almost 8 years ago. She has a penchant for organising the disorganised! With a keen eye for detail, she’s able to take on the tasks that are prone to errors and ensure they’re accurate and correct. From research to scheduling, and formatting, the mistakes won’t slip through her net!
SAMANTHA
Samantha loves all things digital. Her area of expertise is in graphic design, and digital marketing – an effective and convenient combo! After completing her degree in communications and digital media in New Zealand, as well as a web design internship, Samantha spent 11 years working in graphic design and marketing before returning to England. Now a mother, she runs her own business supporting clients with their design and marketing needs.
TRACY
With over 15 years of corporate experience in project management and 5 years of small business account management and admin manager experience, Tracy has a wealth of expertise and knowhow.
From diary management to travel research and booking, as well as financial support, not to mention her Bachelor of Business Studies qualification, Tracy is yet another Lime VA you can rely on.
CLAIRE
Claire is LIME’s remarkably multi-talented Marketing and Social Media Specialist with over 20 years’ experience in her field.
She really knows her limes from her lemons when it comes to product marketing and management, as well as consumer analysis and insight. Claire has 10+ years of supporting SMEs with strategy, marketing, admin, websites, Facebook and Instagram ads (and more!).
MARKIE
After a decade working in bidding, marketing, innovation and strategy support, Markie now supports small business owners with strategies and content to get visible and grow online. The opportunity of social media and the online world is not to be missed and coaches and consultants can have the upper hand over the bigger brands by being able to adapt faster and innovate more effectively.
ELISE
A seasoned journalist who loves writing and editing copy for both online and print, Elise has managed a number of websites and social media pages for large magazine brands.
She consults on digital strategy and content creation, especially within the travel industry, while continuing to create content herself. She’s full of ideas and loves escaping into nature – the wilder the better.
NATALIE
Natalie supports LIME VBS clients as an organisation ninja, otherwise known as a virtual assistant. Natalie is certified ECDL (European Computer Driving Licence) and has completed a Cyber Essentials course. With over 40 years experience, Natalie’s skills include finance & bookkeeping, human resources & recruitment, event management, diary & email management, minute taking, transcription & audio typing, as well as newsletters & email campaigns.
EMMA
Emma left college with an Advanced GNVQ in Media Communications and Production and went straight into the world of Administration. Emma has gone on to achieve a Level 3 Diploma in Business and Administration as well as completing a Personal Assistants course. Having gained a wealth of experience over 18 years in varied admin and operations roles, Emma enjoys putting her talents to good use as a flexpert on the team.
RACHEL
Triple threat Rachel has copywriting, marketing, and sales funnel expertise in her wheelhouse!
As a kid, Rachel discovered she had a natural talent for writing and bringing ideas to life. After 15+ years in corporate marketing and communications roles, she has turned this talent and passion to helping other solopreneurs attract and nurture their audience into becoming potential clients or customers.
HELEN
Helen boasts 25 years as a Qualitative & Quantitative Researcher, helping brands gain valuable insight into their audience to inform their decisions.
She’ll support you through what to ask, who to ask, and how to ask it – then analyse the information to give you actionable insights. Because that’s the thing about research, it’s not as simple as just asking questions – it’s asking the RIGHT questions!
Helen’s mantra is, “keep it simple” and her upbeat, friendly approach adds a fun layer to this necessary process.
DANE
Website and graphic designer, Dane, is LIME’s creative tech pro. With a wealth of industry experience as well as design qualifications and expertise in the necessary tools of the trade, he brings an undeniable energy to all clients projects (get excited for your graphics!).
When he’s not designing custom logos or building beautiful websites, Dane loves a spot of gardening whilst entertaining his 3 year old (& possibly sipping on a Lychee & Rose Martini – fancy!)
SIMON
Meet Simon, LIME’s custom web developer and CSS virtuoso. When you need custom functionality for your site, he’s your guy! You’ll usually find him sipping tea whilst creating bespoke solutions for clients so that their sites best showcase their brilliant businesses.
Daphne the dawg
Daphne is a very experienced sleeper with 2 years of snoring under her belt. She is a little over-attentive to any movement outside of the office and often feels the need to make her presence known. She has been seen napping on the job and takes awfully long lunch breaks. She keeps the work-life balance scales tipped by spending much time playing bll games and chasing birdies out of her garden.
What sets LIME apart is that you have access to the full team, as and when you need them. So no matter what stage you’re at, we’ve got you covered.
We’ll deliver in more ways than one. Your projects will come to fruition and we’ll be there to support you when you need accountability, momentum, or a kick up the you know what!
No need to micromanage, we know what we’re doing and our team is bursting with initiative – just leave things in our capable hands.
Imagine how much you’ll enjoy growing your business when you have a fabulous team behind you taking care of the things that will take you from ‘plateau to WHOA’!
Whatever your next steps, we’ll breathe life into your projects, adding the zest and zing, allowing you the freedom to move full steam ahead with your passion.
